WHO WE ARE


SRO Strategies is a sports business development firm focused on the following areas of expertise including:

  • In-House Multi-Media Rights, Sponsorship, and Ticket Sales

  • Attendance Marketing

  • Targeted Digital Marketing

  • Sports Business Operations Optimization

  • Streaming Technology and Monetization

SRO Strategies principals Doug Piper, Kelley Robinett, and Ken Stickney help organizations with operational restructuring, developing and executing integrated business initiatives, improving output from marketing, sales, and communications strategies, brand positioning and technology for both sports entities and corporations engrossed in the sports sponsorship world.

SRO Strategies is built upon the foundation of SRO Partners, the company that was originally founded by Doug Piper and Jon Spoelstra in the 1990’s. At the time, SRO Partners specialized in working with major and minor league sports franchises, universities, and governing bodies on large-scale business initiatives.