WHO WE ARE


SRO Strategies is a sports business development firm focused on several distinct areas of expertise including:

  • Attendance Marketing

  • Corporate Sponsorship Partnering

  • Broadcast Revenue

  • Streaming Technology and Monetization

  • Franchise Acquisition

  • Social Media Marketing

SRO Strategies principals Doug Piper, Ken Stickney and Kelley Robinett help organizations with operational restructuring, developing and executing integrated business initiatives, improving output from marketing, sales and communications strategies, brand positioning and technology for both sports entities and corporations engrossed in the sports sponsorship world. We also have a proven track record in franchise acquisition and venue development.

SRO Strategies is built upon the foundation of SRO Partners, the company that was originally founded by Doug Piper and Jon Spoelstra in the 1990’s. At the time, SRO Partners specialized in working with major and minor league sports franchises, universities, and governing bodies on large-scale business initiatives.